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Collection: Kind Is Cool

Just a little bit about this great brand with have in store - Kind Is Cool


I am a mumma to two boys, and live in the Yarra Valley in Victoria!

We started the global brand Kind is Cool.

I wanted to bring a little bit of kindness into a world that felt quite dark to me . I was bullied in the workplace and it really opened my eyes to workplace bullying.

I experienced first hand the affect of bullying as an adult.

The thought that I was bringing up two boys in a world where things like this can happen, lit a fire inside of me, it made me want to do more, to create a change.

I have always been into fashion, the latest trends, loved clothing!

I saw clothing as a black canvas, that could be used for good, that could spread kindness and inspire others to be kind.

And now, one t shirt at a time this is happening!

Kind is Cool has grown into a global brand, worn by celebrties and changemakers around the world. We are proud partners of Bully Zero & Gunawirra and founders of National Be Kind Day..


As a company, we started small. Initially starting with a drop shipper printing all of our orders on demand, we then gave screen printing a shot - it was a very short lived - that is definitly an art! Then as we grew we invested in a digital printer of our own, to provide better service to our ever growing community, to be able to ensure the quality is maintained & faster turnaround and dispatch times.

We started in our garage, hubby printing and myself packing orders, we then hired our first employee Georgia!

Then in the middle of the global pandemic we moved into a warehouse studio, the boxes lining our hallway and bedroom finally had some space!

Since then we have hired 3 more staff to join the Kind is Cool family!

In May 2021 we joined forces with Cungelella Art, we wanted to bring awareness, start converstaions around indigenous issues, their history, and culture.

We feel so honored to work with the Cungelella Art girls.

Our products are ethically sourced, our suppliers ethical and sustainabilty standards are some of the highest in Australia.

Our garments are made with love and kindess in the hope at least on person wearing them will be kinder and/or inspire others to be kind.

A small act of kindness can change evrrything - it shifts your mindset, it makes someones day better, and it creates a ripple that contributes to building a kinder world.

Nothing changes if nothing changes .

We can only create change if we actually change ourselves. our mindset, our actions and our thoughts.

Kind is Cool was founded with the intent to lead by example and to show the next generation, our future that being KIND IS COOL.

1 product
  • Janice Womens T-shirt - Black
    Kind is Cool
    Regular price
    Sale price